Talk. They Hear You. Underage Drinking Prevention [website] [downloadable]

Talk. They Hear You. is a campaign from the Substance Abuse and Mental Health Services Administration (SAMHSA) that aims to reduce underage drinking among youth ages 9 to 15 by providing parents and caregivers with information and resources they need to start addressing the issue of alcohol with their children early. campaign  to help parents and caregivers talk to their children early about the dangers of alcohol.

Watch the Discussion Starter Video:

For Parents

Practice talking to your kids about the dangers of alcohol. The “Talk. They Hear You.” (TTHY) app is an interactive game that helps you learn the do’s and don’ts of talking to kids about underage drinking. Using avatars, you’ll practice bringing up the topic of alcohol; learn the questions to ask; and get ideas for keeping the conversation going.

talktheyhearyouappThe app is available on desktop computers and from Apple’s App Store and Google Play.

Check out these parent resources to help you start and continue talking with them about the dangers of drinking alcohol at a young age. Available in English and Spanish:

For Schools

As a teacher or school staff member, you work hard every day to prepare students for future success. You may not realize how seriously underage drinking can undermine their academic achievement and other life goals. You can Help Students Get a Good Start (PDF | 622 KB).

These materials were created specifically to help schools reach parents about underage drinking and the “Talk. They Hear You.” campaign.

Talking to Kids About Alcohol

Download materials outlining five converation goals for talking to kids about alcohol:

Support for Campus or Community Events

SAMHSA  also provides a set downloadable and customizable parent resources in English and Spanish. These materials include a brochure template, information sheets, the family agreement form, posters, and more. You can change these materials or add your organization’s logo to make them work for your underage drinking prevention initiative. You can download all customizable parent resources in a ZIP file.

Source: SAMHSA | Talk. They Hear You., | Last revised: 04/16/20

Do you have concerns about your child? Talk to one of our experts. We invite you to call our Care Coordinators at 650.688.3625 or email us at to set up a free 30-minute Parent Consultation appointment.

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